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“Our 2026 portfolio is fuelled by bold ideas, breakthrough innovation and richer interactive experiences,” said David Voss, Spin Master’s EVP of Toy Design & Development.

“This new film and toy assortment offer an even more immersive out-of-this-world universe for fans to explore,” said Rafa Macias, Global Commercial Officer, Consumer Products, Games & Digital, Universal Products & Experiences.

“Just when I thought life couldn’t get more exciting, Ticket to Ride is teaming up with Netflix,” said Alan R. Moon, creator of the game.

Spin Master’s Primal Hatch scooped the Toy of the Year accolade, as well as the Action Figure of the Year award.

“This won’t just be a product launch; it will be a game-changer for STEM and toys in general,” said Rob Wolf, Vice President of Global Marketing at Moose Toys.

The Play-Doh Fizzie Compound NERF Edition holds an orange-scented crunchy Fizzie compound and comes with mini NERF darts that can be mixed in.

The new version of Crossfire launches in July.

“We’re offering more opportunities for everyone to make time for creativity,” said Pete Ruggiero, President and Chief Executive Officer of Crayola.

Kids can detach the push stick, give her a push and watch Peppa pedal her bike all by herself.

The Play-Doh Stamp and Spin Pizza Playset features a mechanism that sends a pretend crust twirling out of the oven.