Fun in Motion Toys teams with Sanrio for Hello Kitty Shashibo range

To mark 50 years of Hello Kitty, Fun in Motion Toys has partnered with Sanrio on a new licensed Shashibo range.
Shashibo magnetic puzzle cubes can be folded, twisted and turned thousands of times, and over 70 different shapes can be created from just one cube.
“Fun In Motion Toys couldn’t be more excited about the partnership with Sanrio,” said Kevin Daniels, President and Co-Founder of Fun In Motion Toys.
“Shashibo offers the perfect way to explore the world of Hello Kitty and Friends, all in the palm of your hands.”
The Hello Kitty Shashibo cubes launch in January 2025.
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
Let’s Play Games acquires 90% of the shares of Holdson Limited
Acquisition represents “A great new chapter in the Holdson company story” says Fleur Tisdale.
Hasbro celebrates Pantone’s 2026 Colour of the Year with Play-Doh partnership
Pantone 11-4201 Cloud Dancer is a serene shade designed to ‘reduce noise, restore balance and create space to simply be’.
Jazwares teams with Netflix for KPop Demon Hunters Squishmallows and BumBumz
“Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play,” said Jeremy Padawer, Chief Brand Officer at Jazwares.
SALT teams with Big Potato Games for Herd Mentality India Pale Lager
Each can comes with a free digital copy of the popular party game.
LEGO and Netflix team up for Stranger Things: The Creel House set
This is the first-ever transforming LEGO house set, allowing fans to portray the Creel House in its various states.
LEGO readies FIFA World Cup 2026 Trophy set
“Collaborating with the FIFA World Cup 2026 presents an incredible opportunity to honour the world’s most iconic tournament and the global passion it ignites,” said Julia Goldin, Chief Product & Marketing Officer at the LEGO Group.
Popular Articles

TOTY Awards 2026 finalists revealed

McMiLLER to appear on Shark Tank next month

Adam Ashley on developing Goodtimer, an interactive toy that promotes healthy habits and good choices

Prolific inventor Brad Ross on the key to successful creative collaborations

Creating chaos and designing destruction: James Yuen discusses development of HTI's Robo Wreckerz
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe




