Giochi Preziosi to bring Golden Bear’s Bing range to France in 2024

Giochi Preziosi, Golden Bear, Acamar Films, Mikael Shields, Patricia Adane

Acamar Films has partnered with Giochi Preziosi as the master toy distributor for Bing in France.

Giochi Preziosi will introduce a range of Bing plush and plastic figurines from Acamar Film’s master toy partner – Golden Bear – to French retailers from Spring 2024.

“We care passionately about meeting the needs of our young Bingster audience and work tirelessly on our local-language productions,” said Mikael Shields, CEO at Acamar Films.

“We want every single child to believe that Bing truly is ‘round the corner, not far away’. For Bing to receive such a tremendous welcome in France is heart-warming and joyful for our entire team.”

Bing has been performing strongly in France. It was the most watched pre-school programme in April on national broadcaster France 5 and also achieved the highest weekend audience share amongst 4-10 years old with 19.7% in the same month.

Patricia Adane, Programming Director at France Télévision, added: “We were confident that French families were going to appreciate the quality of Bing along with the way in which the series shares stories that are recognisable and reassuring.

“That Bing has become the top series so soon is unprecedented and suggests that the show is making a powerful connection with audiences.”

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