Hasbro launches eco-friendly Mr Potato Head Goes Green

Hasbro has launched Mr Potato Head Goes Green, the first Hasbro product made with plant-based plastic and virtually plastic-free packaging.

The new farmer figure is made with plant-based plastic derived from sugarcane, a renewable raw material and comes in virtually plastic-free packaging made of recyclable, paper-based materials.

This new item marks the first step in Hasbro’s commitment to making more sustainable products through the use of renewable materials.

Mr. Potato Head has a long history of changing with the times, from surrendering his pipe as part of the Great American Smokeout in 1987, to giving up his “couch potato” lifestyle and receiving a Presidential Sports Award from the President’s Council on Physical Fitness and Sports in 1992.

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