Interviews

Hasbro’s Jeehyun Kim on co-creating fresh lines for PLAY-DOH and NERF with Horizon Group USA and Franklin Sports

Jeehyun Kim – Associate Product Development Manager in licensing at Hasbro – talks us through recent highlights for the two beloved brands.

From Crash Cats to Flying Squirrel Feeder Frenzy: How illustrator Bill Ledger creates great packaging

Meet Bill Ledger… The illustrator behind Snack-O-Saurus Rex, Pigs on Trampolines and more!

“We’ve brought diecast thinking to bricks”: Craig Callum – Senior Design Manager for Hot Wheels – talks Mattel Brick Shop

Mattel’s Craig Callum discusses development of the Mattel Brick Shop Hot Wheels sets – and why his own car choices fuel his creativity.

Mr. Monopoly – Philip E. Orbanes – discusses the extraordinary secrets within his new book: Monopoly X

Philip E. Orbanes reveals the secret role of Monopoly in helping prisoners escape during World War II…

“It’s been developed with love”: Positive Potato creator Bex Coster on the origins of the brand – and recent product expansions

Bex Coster talks us through the creation of Positive Potato and recent brand extensions with PMS.

So Sound’s new MD, TJ Morrison, discusses father Doug retiring… And winning a Play Creators Award!

Why So Sound founder Doug Morrison deserves his Outstanding Achievement Award…

Lee Glickman – Casdon’s Lead Creative Designer – on finding inspiration outside toys

“I absolutely believe cost kills creativity…” Casdon’s Lee Glickman reveals his creative process.

Designer Tim Walsh discusses turning A Daily Cloud into an award-winning board game

How did the Instagram account A Daily Cloud became a board game? Inventor Tim Walsh tells all.

Goliath’s Regan Deason on bringing The Sims into board games

Regan Deason – Project Manager and Producer at Goliath – on bringing iconic video game brand The Sims to the tabletop.

Phil Walker-Harding discusses designing 2001: A Space Odyssey: The Board Game

“I realised early on that HAL was going to be pretty fun to play”: Game designer Phil Walker-Harding takes us inside development of Maestro Media’s 2001: A Space Odyssey: The Board Game.

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