Interviews

With this first wave of LEGO games, we want to reach as broad an audience as possible”: Birgitte Bülow – CEO of Bezzerwizzer Studio and Dotted Games – on Asmodee’s new LEGO party game, Brick Like This.

“We look for three things in ideas…” Julian Miller reveals how McMiller Games develops new products.

Brian Mariotti on fandom, collecting and what makes a brand attractive to Thrilljoy.

“It’s a premium, layered, five-step unboxing experience that takes inspiration from multi-step skincare routines”: Audrey Freda Tam, Design Director for Dolls, Collectibles and Activities at Moose Toys, talks Gui Gui.

“Ideas come from all over the place!” Inventor Vinny Sagoo talks games, magic and more.

“The goal is to expand the range so there’s a character for everyone”: Chelsea Stevens, Senior Marketing Manager at Zuru, talks Hug-A-Lumps.

“It’s the grossest game of Go Fish ever”: Zach Rome talks us through Go Poo.

Heather Yates, Rowena Isotta-Day and Alice Morley on building engaging games around iconic episodes from the show.

Confident Games co-founder Natalie Podd discusses Hasbro’s Women Innovators of Play Challenge.

Inventor Denys Avis – aka DJ Wheelie Bag – tells the extraordinary story behind OK Play.