Interviews

Astra President Sue Warfield talks tariffs – and what to expect from this year’s Astra Marketplace & Academy event

Sue Warfield lets us know what to expect from the imminent Astra Marketplace & Academy.

Alessandro Montingelli reveals the best way to pitch to him… And what AMIGO looks for in ideas

Sizzles, wishlists, pitching and going off lists: what Alessandro Montingelli wants for AMIGO.

Asmodee’s Birgitte Bülow on Brick Like This, revamping Hint and crafting ‘clever games’

With this first wave of LEGO games, we want to reach as broad an audience as possible”: Birgitte Bülow – CEO of Bezzerwizzer Studio and Dotted Games – on Asmodee’s new LEGO party game, Brick Like This.

Julian Miller – co-founder of McMiller Games – on finding ideas, testing games and fighting fish!

“We look for three things in ideas…” Julian Miller reveals how McMiller Games develops new products.

Moose Toys’ Audrey Freda Tam on bringing a beauty-inspired twist to slime play with Gui Gui

“It’s a premium, layered, five-step unboxing experience that takes inspiration from multi-step skincare routines”: Audrey Freda Tam, Design Director for Dolls, Collectibles and Activities at Moose Toys, talks Gui Gui.

Inventor magician Vinny Sagoo discusses games, creativity… And making magic mainstream

“Ideas come from all over the place!” Inventor Vinny Sagoo talks games, magic and more.

Chelsea Stevens on the origins – and future – of Zuru’s weighted plush brand Hug-A-Lumps

“The goal is to expand the range so there’s a character for everyone”: Chelsea Stevens, Senior Marketing Manager at Zuru, talks Hug-A-Lumps.

Woodpecker Labs’ Zach Rome on his gross-out – and surprisingly strategic – card game, Go Poo

“It’s the grossest game of Go Fish ever”: Zach Rome talks us through Go Poo.

Orchard Toys’ Heather Yates, Rowena Isotta-Day and Alice Morley discuss development of their new Bluey games

Heather Yates, Rowena Isotta-Day and Alice Morley on building engaging games around iconic episodes from the show.

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