Jazwares to launch Mermicorno: Starfall toys in 2025

Jazwares, Richard Goldsmith, Jeremy Padawer, tokidoki

Thunderbird Brands has appointed Jazwares as global master toy licensee for Mermicorno: Starfall.

The concept of Mermicorno: Starfall is drawn from tokidoki’s popular Mermicorno characters. The first Mermicorno debuted in 2015 and the Mermicorno character family launched worldwide with collectibles, apparel, accessories and more in 2016.

Jazwares has secured the exclusive global rights to produce figures, dolls, playsets, vehicles, plush, Squishmallows, Halloween costumes, pet costumes and accessories, everyday dress-up, role play, musical instruments, and novelty items based on the animated series.

The initial Mermicorno: Starfall toy line is set to launch with a limited range in spring 2025, followed by a larger rollout in fall 2025.

“We could not have hoped for a better partner than Jazwares for this exciting property,” said Thunderbird’s President of Global Distribution and Consumer Products, Richard Goldsmith.

“Jazwares is an innovator in the toy business and thoroughly understands not only the DNA of Mermicorno: Starfall, but also the huge opportunity it presents to launch this brand into the mass market with fun and cool products for the underserved girls five to nine demo.”

Jeremy Padawer, Chief Brand Officer at Jazwares, added: “Collaborating with Thunderbird and tokidoki on Mermicorno: Starfall is a prime example of Jazwares’ unparalleled ability to bring new entertainment properties to life like nobody else can.

“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters.”

The licensing program for the IP is being co-managed by Thunderbird Brands and tokidoki.

Simone Legno, tokidoki co-founder and Chief Creative Officer, continued: “It’s my honour and joy to work with a company as unique and impressive as Jazwares.

“I have designed collectibles for almost 20 years, but I feel that thanks to Jazwares’ experience in the market, I will be able to bring my toy designs and knowledge to the next level.”

Warner Bros. Discovery has secured exclusive rights to the Mermicorno series in the US, now in production at Thunderbird’s Atomic Cartoons. The show will debut on Max in early 2025.

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