LEGO, Funko, Just Play, Steiff and more on board for Winnie the Pooh’s 100th anniversary

Disney has detailed the expansive licensing slate celebrating Winnie the Pooh’s 100th publishing anniversary.

A.A. Milne’s original book was first published in October 1926 and the milestone will be celebrated throughout 2026 with new product collaborations, storytelling moments and publishing releases.

In toys, Funko has expanded their Pop Nooks line with new Winnie the Pooh collectibles, while LEGO has two Winnie the Pooh sets – a detailed brick-built Pooh with a honey pot with movable features, and the Piglet’s Birthday Fun set featuring a posable Piglet and a birthday cake that opens to reveal Pooh’s house and the Hundred Acre Wood.

Elsewhere, launches are planned from Squishmallows and Steiff, there’s a new Winnie the Pooh addition to JAKKS Pacific’s Disney Darlings, while the Happy Haul line from Just Play brings Winnie the Pooh to life with the blind-box Hunny Crew figures and Hunny Hugs Capsule Plush.

“Winnie the Pooh has inspired generations with his warmth, imagination and gentle outlook on life,” said Amanda Dhalluin, VP Global Brand Commercialization at Disney Consumer Products.

“This milestone year brings his timeless charm to fans in fresh new ways through meaningful products and creative collaborations.”

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