Mattel debuts Mini Barbieland range

Posted on 30th January 2024 By Billy Langsworthy

Mattel is launching a line of mini-scale dolls, vehicles and playsets for its Barbie brand.

The range is called Mini Barbieland and includes mini versions of lines including Barbie Fashionistas, Barbie Color Reveal, Barbie Cutie Reveal and Barbie Pop Reveal.

“We are thrilled to introduce Barbie’s latest innovation at Nuremberg Toy Fair, bringing Barbie’s system of play in a new size to even more fans with a new miniature scale that welcomes fans to collect and play in a whole new way,” said Nicolas Houssin, VP of Marketing EMEA at Mattel.

The collection also includes a vehicles assortment including mini versions of the Dreamplane, Dreamcamper, Dreamboat, convertible or Jeep! Elsewhere, the Mini Barbieland House assortment boasts tiny Dreamhouses that come with a mini Barbie doll, one pet and mystery accessories.

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Barbie Mattel Nicolas Houssin

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