Moose Toys details senior leadership appointments and promotions

Moose Toys has detailed a raft of senior leadership appointments and promotions.

Joe Lawandus has been appointed Chief Brand Officer, Logan Stone has been promoted to Senior Vice President, Marketing Center of Excellence, while Anthony Moss has been hired as Head of Marketing Creative. In addition, Lise Brende has been hired as Head of Consumer Insights and Judy McCool appointed as General Counsel.

As Chief Brand Officer, Joe Lawandus is tasked with accelerating the company’s global brand vision across Moose‑owned IP, partner brands and entertainment‑led franchises. He brings more than 25 years of leadership experience across global entertainment, consumer products and toy brands, having held senior roles at Hasbro, NBCUniversal, Mattel, Disney and high‑growth startups.

“Bringing Joe on as Chief Brand Officer is a pivotal step for Moose as we continue to build and scale our global brand portfolio,” said Moose Toys CEO Ronnie Frankowski.

“Joe is a world‑class brand builder and people leader with a rare blend of experience across entertainment, consumer products, toys, and licensing, and he is uniquely positioned to help elevate our global brand strategy as we move into our next phase of growth.

“Alongside Joe’s appointment, these leadership updates reflect the depth of talent we continue to build across Moose as our business grows in scale and ambition. Each of these leaders brings strong expertise, collaboration, and a shared commitment to our culture, further strengthening our capabilities across the business as we look ahead to a bold future.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro partners with Nintendo for Legend of Zelda toys

“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.

Vietnamese game design contest – Road to Essen – returns for its second edition

The winner will receive full sponsorship to showcase their game at SPIEL Essen 2027 in Germany.

First UK Gundam store opens in London

“The opening of our permanent Gundam Base Store in the UK represents the strength and heritage of the Gundam brand, as well as the wider growth of anime as a whole,” said Kazu Kojima, Commercial Director at Bandai Toy & Hobby UK.

LEGO and Paramount debut LEGO Icons SpongeBob SquarePants: Bikini Bottom building set

The 1,794 piece set includes Bikini Bottom’s most recognisable landmarks.

Jones Soda Co. celebrates 30th anniversary with latest Crayola collaboration

“This collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, Chief Executive Officer of Jones Soda Co.

Olivia DeLorenzo joins Inventor Relations team at Mattel

Olivia will be working across Games and Fisher-Price/Preschool products.