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The show will introduce a new product segment for Baby Alive in the Glo Pixies.

“Our students will shape the industry, impact society, and inspire generations to come,” said Caveza.

This year’s line-up includes two new categories: Most Innovative Licensed Product and Game Changers

The J Balvintron figure converts into cassette player and features details inspired by J Balvin, including packaging featuring his rainbow colour scheme and smiley face icon.

“Collaborative student projects add considerable value to a student’s education and companies can benefit from gaining fresh ideas,” said Brunel’s Dr Eujin Pei.

“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.

“It translates the imaginative play, high physicality and fun competition that characterises the property to an all-new and exciting medium for our fans,” said Hasbro’s Scott Ozarski.

In the Best Licensed Collaboration Award category, Nerf’s Travis Scott partnership and Adidas’ Crayola range are both in contention.

“Design registration is complex, arcane and often misunderstood,” said Victor Caddy, who heads up the new Designs team.

“It’s the most dynamic battling toy ever, and with deep collectability and engaging entertainment, we are delivering a fully-rounded experience that meets kids where they are,” said Ronnie Frankowski, chief marketing officer at Moose Toys.