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“Hosting this conference expands on our offerings and aligns with our mission of promoting and supporting areas of popular art that might otherwise not receive the attention they deserve,” said Eddie Ibrahim, Senior Director of Programming at Comic-Con International.

The new funding competition will see Innovate UK invest up to £2.5m in innovative projects from UK registered micro and small businesses in the creative sector.

“Our new line, designed for collectors and new fans alike, provides a modern interpretation of these classic characters,” said Mattel’s PJ Lewis.

Elsewhere, The Lost Ruins of Arnak, Fantasy Realms and Paleo will battle it out to win the Kennerspiel des Jahres.

The film tells the story of Sir Gawain, King Arthur’s reckless and headstrong nephew, who embarks on a daring quest to confront the Green Knight.

“We are about to create something new and unique for our industry,” said All About Games’ Daniel Steel.

The $4m investment will accelerate Gameboard’s ongoing developer relations efforts and shorten time-to-market for its debut hardware.

“We are delighted with the performance of Trapped and can’t thank our partners enough for their enthusiasm and support,” said David Snow, co-founder of The Fantastic Factory, inventors of Trapped.

“When you step into the world we’re creating, we promise a dynamic, lively interactive experience and a great night out,” said Julia Posen, Head of Development at Gamepath.

A collaboration between Mojo Nation and The Toy Association, the experience-rich space will take place at New York Toy Fair 2022, with activations highlighting how toy and game brands are making waves in other industries through creative brand extensions.