News

Reebok teams with Hasbro for Candy Land footwear collection

The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.

Mattel teams with Italian designer Vivetta Ponti on limited edition UNO set

The game’s artwork is inspired by Vivetta’s style and love for animals.

Spin Master teams with TerraCycle to make its toys and games recyclable in the US

“Our program with TerraCycle gives our well-loved toys a reimagined future while also reducing our impact on the environment,” said Tammy Smitham, Spin Master’s VP of Communications & Corporate Citizenship.

WildBrain CPLG eyes construction toy partners for engine oil brand Motul

“We’re working with Motul to build a best-in-class consumer products offering that’s closely aligned with the brand’s core values – premium, specialist, ingenious, brotherly, passionate and authentic,” said Victoria Whellans, Group Brands Director at WildBrain CPLG Lifestyle.

Tech Will Save Us to no longer create products as firm embarks on partnership with MEL Science

“Tech Will Save Us will not be producing and creating products any longer but we are not disappearing, we are evolving and building something new,” said CEO Bethany Koby.

Spielwarenmesse 2021 Summer Edition cancelled

“In recent weeks, however, the disappointingly slow improvement in the pandemic has been fuelling uncertainty across the industry,” said Ernst Kick, CEO at Spielwarenmesse eG.

Hot Wheels designer Ryu Asada passes away

He worked at Mattel for 17 years across brands including Matchbox and Hot Wheels.

LEGO looks for Kid Creative Director to join its Kids Creative Studio

As well as receiving $10,000 to use towards their creative and educational endeavours, the Kid Creative Director will help create content for a LEGO launch this summer.

Radar Licensing to bring Willy’s Wonderland into toys

The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in a range of categories, including toys.

Mattel and Mission Control Media team up for Barbie Fashion Battle reality design show

Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.

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