News

Mojo Nation launches Brands Untapped, a new site covering the design of licensed products and brand extensions

“The licensing industry has such a rich pool of creative design talent across lots of sectors, so we’re excited to dive in and celebrate the brilliant work being done,” said Mojo Nation’s Billy Langsworthy.

Trends set to fuel sales this year include kidult toys, music-play and mindfulness, says The Toy Association

“This year’s biggest trends underscore the ongoing impact of the pandemic on play; the toy industry’s growing commitment to helping kids become better global citizens; and the many social, emotional, and cognitive benefits of mindful, musical, and ‘kidult’ toys,” said The Toy Association’s Adrienne Appell.

LEGO minifigure DJ Llama signs record deal with Astralwerks

“It’s an honour to sign the first ever llama and LEGO minifigure to a global record deal,” said Luke Armitage, VP of Marketing at Astralwerks.

Sustainability in Licensing Conference to take place in June

“Our aim with SILC 2021 is to help both future-proof our industry and our world,” said conference curator Helena Mansell-Stopher.

TOTY Awards 2021 winners revealed

Hasbro’s Star Wars: The Child Animatronic Edition Toy won Toy of the Year, and also took home the award for Innovative Toy of the Year.

Animated Cluedo series on the way from the studio behind Bob’s Burgers

“Clue is an iconic whodunit property that exudes mystery and intrigue, and has fans all over the world – we can’t wait to share our reimagined animated version with audiences,” said eOne’s Pancho Mansfield.

Educa Borras bolsters sustainability efforts by adopting vegetable-based inks and recycled cardboard for its games and puzzles

Since December 2020, all products manufactured at the firm’s factory in Sant Quirze del Vallès use vegetable-based inks.

KidKraft ramps up its inventor engagement with TinkerTini

“We’ve partnered with TinkerTini to help us tap into new talent with a passion for wood-based products and ingenious ideas for features that enhance imaginative play,” said Kiyomi Haverly, VP, Creative of KidKraft.

Mattel Films teams with Lil Yachty to bring UNO to the big screen

The UNO movie will be an action heist comedy set in the underground hip hop world of Atlanta.

Hasbro partners with Epic Games to bring G.I. Joe’s Snake Eyes to Fortnite

To celebrate the move, Hasbro and Epic Games are also teaming up to release a Fortnite x G.I. Joe Collab Snake Eyes: Zero Point Edition figure.

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