News

LEGO and Universal Music Group debut new music video making brand, LEGO Vidiyo

“We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves,” said Julia Goldin, Chief Product and Marketing Officer at the LEGO Group.

US toy sales up 16% in 2020, reports NPD Group

“The growth we’ve seen in the toy industry speaks to the fact that parents are willing to put their children’s happiness above all else,” said The NPD Group’s Juli Lennett.

Mattel welcomes Dr Maya Angelou into the Barbie Inspiring Women series

“By introducing children to Dr. Maya Angelou’s courageous story and written works through doll play, our goal is to spark conversation and awareness with children and their families,” said Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel.

Fisher-Price debuts new range inspired by the Eighties and Nineties

The new Laugh & Learn line includes a boombox, a mixtape and a hand-held gaming device.

Interplay UK rebrands as PlayMonster UK

“Unifying the two companies with the PlayMonster brand gives us unique scope to align famous brands and further extend our business relationships internationally,” said PlayMonster UK MD Adrian Whyles.

Products of Change and Wastebusters invites toy firms to Recycle to Read webinar

Recycle to Read will engage consumers to recycle toys and reward participating schools and communities with books and reading resources to improve children’s literacy.

Design Council welcomes Minnie Moll as new Chief Executive

“I will be asking a lot of questions and doing a lot of listening to make sure I can be the best possible champion for the value that great design adds to the UK economy and all our lives, in so many ways,” said Moll.

Supercross lands in the toy aisle with Spin Master

“We’re starting off the new year with the first ever Supercross toy line, recreating the adrenaline and excitement of the popular live events at home, introducing play opportunities never before seen in Supercross license history,” said Adam Hyman, Spin Master’s Vice President of Marketing.

Risk TV series in the works from House of Cards creator Beau Willimon

“In Beau, we’ve found an amazing combination of brilliant producer, singular creator, and avid fan of Risk,” said Michael Lombardo, president global television at eOne.

Cloudco Entertainment and Topps team up for Madballs vs Garbage Pail Kids product push

“Madballs and GPK are of the same era and share tons of irreverent attributes so we love the idea of a fun ‘confrontational collaboration’ that plays off the two brands as competitors,” said Robert Prinzo, Cloudco Entertainment’s Head of Global Licensing.

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