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New platform allows publishers of all sizes to connect with a wide range of talent, spanning artists, sculptors and graphic designers, to rules editors, playtesters and game developers.

“From the moment we first saw the world of Gus: The Itsy Bitsy Knight, we were drawn to its compelling story,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.

“We are convinced that playing games harbours greater potential and can play a truly educational and developmental role in our society,” said Stéphane Carville, CEO of the Asmodee Group.

The video sees the team explore how they adapted the film trilogy into a game, and what went into making it an authentic, immersive experience.

“We are really pleased to be partnering with Book of Beasties to raise funds for the hospital’s team of play specialists, while simultaneously raising awareness about the mental health and well-being of children,” said Chris Carter, Head of Partnership Development at GOSH Charity.

The range – spanning categories like dolls, figures, games and role-play – will land on shelves in Fall 2021.

To create the list, TIME gathered nominations its editors and correspondents and evaluated each contender on key factors, including originality, creativity, effectiveness, ambition and impact.

David Yakos was named Toy Inventor of the Year, while Peggy Brown won Game Inventor of the Year.

“The Asmodee team epitomises the perfect fit for the game and at a personal level, we are confident of a brilliant working relationship,” said designers Jono and Nick Green.

Since the coronavirus pandemic began, The Marketing Store has helped to successfully manage global inventory across markets to ensure there are no breaks in the supply chain.