News

Sanrio teams with Bandai for Hello Kitty Tamagotchi

“We’re so excited to partner with Bandai America on the portable Tamagotchi that will offer fans a fun and interactive way to connect with their friend Hello Kitty throughout the day,” said Sanrio’s Susan Tran.

2021 Toy of the Year finalists unveiled

“This year’s TOTY finalists truly represent the creative spirit of the North American toy industry and our members, as well as the critical role toys play in bringing joy to kids and adults alike,” said Steve Pasierb, president & CEO of The Toy Association.

Jazwares signs as master toy partner for The Smurfs

“We are looking forward to working with IMPS to create a toy line that appeals to today’s kids while also capturing the nostalgia that other generations feel for the brand,” said Laura Zebersky, Chief Commercial Officer at Jazwares.

Toy Retailers Association details DreamToys list of the top toys for Christmas 2020

“This year’s DreamToys Top 12 includes a range of products from classic brands such as Monopoly and Barbie, to popular licenses and innovative new toys to suit all price points,” said Gary Grant, chair of the DreamToys selection committee.

V&A launches V&A Innovate competition to champion design as an essential school subject

“Creativity in all its forms and outcomes is essential – and teaching young people key design and technology-based skills is more important than ever,” said Dr Helen Charman, director of learning and national programmes at the V&A.

The Toy Association dates New York Toy Fair 2022

“We are thrilled to announce Toy Fair New York’s return to its usual timeframe and to highlight the opportunities the new state-of-the-art Javits Center will bring with it,” said Marian Bossard, executive vice president of global market events at The Toy Association.

Spin Master acquires Rubik’s

“There are many growth opportunities for Spin Master with the Rubik’s brand as we transition to a blended model of direct sales in combination with existing partners globally,” said Anton Rabie, Spin Master’s Chairman and Co-CEO.

Mental wellness card game Book of Beasties awarded Good Toy Guide approval

“This is such a considerable achievement for our team and for playful mental health education as a whole,” said Phil Tottman, CEO and co-founder of Book of Beasties.

Sesame Street gets the LEGO treatment following successful LEGO Ideas campaign

“Knowing the impact Sesame Street has had on the world for decades, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas,” said LEGO’s Federico Begher.

Spielwarenmesse 2021 dated for July

Next year’s show will take place at the Exhibition Centre in Nuremberg from July 20th to July 24th 2021.

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