News

Monster High dolls inspired by It and The Shining land on Mattel Creations

The two mark the first launches from Mattel’s new Skullector range of dolls based on celebrities and classic horror movie characters.

London Toy Fair 2021 cancelled

“We empathise with the industry’s disappointment – this is the first year that Toy Fair will not take place in 66 years,” read a statement from the BTHA.

Catan footwear collection on the way from Plainview

The range, launching in 2021, will span cosy, comfortable footwear ‘inspired by Catan’s themes of trading, building and settling’.

2 in 5 parents would keep a toy even if they suspected it was counterfeit, reveals Toy Association study

The study of 1000 US parents saw 83% of those surveyed say their kids receive toys from grandparents and other gift-givers which they suspect are not purchased from verified sellers.

TOMY acquires Fat Brain Toys

“It’s truly gratifying to join forces with TOMY and its nearly 100-year heritage of toy innovation,” said Mark Carson, President and co-founder of Fat Brain Toys.

Pentagram partner Naresh Ramchandani named D&AD President for 20/21

“I’m looking forward to exploring how creatives and their agencies can engage with their social impact and do so with the highest standards of creativity,” said Ramchandani.

Batman, Dracula and Spider-Man are the most used franchise characters in movies and video games, according to WIPO report

Batman, Dracula and Spider-Man have together generated some $5.89 billion in revenue between 1980 and 2019, WIPO’s research shows.

Mattel launches virtual Fisher-Price Toy Museum to celebrate brand’s 90th anniversary

“The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel.

Big G Creative teams with Kraft Heinz on new games inspired by Heinz Ketchup, Jell-O and Kraft Macaroni & Cheese

“Kraft Heinz has always brought a playfulness to the dinner table, and now we’re thrilled to bring that same spirit to family game night,” said Steven Anne, creative director at Big G Creative.

Tristan Donaldson wins Fat Brain Toys’ Kidventor Challenge for his Sew Fast game

Sew Fast will be showcased to buyers at next year’s New York Toy Fair, and Tristan will also receive a $2,500 scholarship, a license agreement that offers ongoing royalties and $500 in toys from Fat Brain Toys.

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