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“This collaboration – the largest we’ve done to date – is the latest example of MGA Entertainment’s innovative and creative approach to providing new and exciting products for our loyal and enthusiastic collector community,” said Isaac Larian, Founder and CEO at MGA Entertainment.

Fisher-Price has a line of figures, vehicles and play-sets, including the Rev & Rescue Krypto and Baby Krypto items.

Cascadia is designed by Randy Flynn, Scout comes from Kei Kajino and Aurélien Picolet is the creator of Top Ten.

“Peaky Blinders is a global phenomenon which translates incredibly well in the brand licensing space,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.

“Having seen the first ideas for the books, I’m absolutely sure that fans of both gaming brands will love them,” said Alexander Thieme, Licensing Manager at Asmodee Entertainment.

The figure is housed within a copy of Dr Ian Malcolm’s book, God Creates Dinosaurs.

The set was designed by Truman Cheng, a 25-year old Hong Kong-based LEGO fan, through a submission on the LEGO Ideas platform.

“The ride system can be designed to work with all the various iconic Fisher-Price themes, which gives our clients options and variations,” said Scruffy Dog CEO Joe Bright.

The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.

“I am looking forward to joining one of the most respected teams in the industry and working with our retail customers to continue to build on the company’s legacy of growth and innovation,” said Butcher.