Deej Johnson
As TinkerTini turns five, founder Trina McFarland discusses one thing that matters above all else
TinkerTini’s Trina McFarland on evolving, rebranding and doing things for the right reasons
Former Fisher-Price and Hasbro R&D man Tom Mason discusses pant-wetting hits… And winning the I.D.I.O.T.
“Let’s put it this way – it won critical acclaim.” Tom Mason on the art and science of finding ideas
Golden Bear’s Product and Innovation Director, Becs Henchey, talks sustainable toys
Keen to be green: Becs Henchey discusses her varied role at toy giant Golden Bear
Polly Pocket co-creator Chris Taylor reveals why he entered the toy industry
“How can I get the word ‘idiot’ into the award?” Chris Taylor on the fun of the industry and starting the I.D.I.O.T.s.
Brand Britain’s Steven Sterlacchini discusses toy packaging – and not using process to imitate inspiration
Front, back and beyond the box: Brand Britain’s Director – on packaging games
From The Play that Goes Wrong to playing just right: Henry Lewis on his stunning escape-room games
Writer, actor and producer Henry Lewis discusses The Mystery Agency’s escape-room games
Milton Bradley and Hasbro inventor-relations guru Mike Gray looks back at his amazing career
Meet Mike Gray: inventor, I.D.I.O.T. winner and, “the wisest man in all of board gaming”
Dominique Roy discusses the art, craft and development of two new Make It Real products
Make It Real’s Dominique Roy on nailing nail decocoration… And reinventing the (pottery) wheel
Blechfabrik’s Hans-Heinrich Mückenheim discusses the love, nostalgia and market for tin toys
Hans-Heinrich Mückenheim – founder of Blechfabrik – on how his passion for tin toys became a career
Deirdre Cross – General Manager, Head of Funko Games – on why Star Wars is a dream licence
Funko Games’s Deirdre Cross discusses the stylised figures and immersive play of Star Wars: Rivals







