Deej Johnson

Meet the Toy Master: legendary salesman Roger Dyson talks about his long career in toys and games

From Merit and Airfix to Palitoy, Toymaster and the BTHA… Roger Dyson on his fantastic life in toys

So Sound’s ‘glue’, Jazmine Sines, on recruiting designers, organising teams and being creative

Jazmine Sines, Design and Invention Co-ordinator at So Sound, discusses her role at the company

“What if I could BUILD with that?” LEGO fan Deej Johnson celebrates the only piece no one wants to use

Creative consultant Deej Johnson shines the spotlight on an often-seen, rarely used LEGO element

As The Happy Puzzle Company turns 30, founder Gavin Ucko discusses passion, heart and soul

Gavin Ucko on how The Happy Puzzle Company creates happiness… One puzzle at a time!

Inventor Danielle Begnaud on her path to market – and how she uses dialogue as a barometer

Game inventor Danielle Begnaud tells how she brought Waggin’ Words to market.

The creative power of a simple shower: Deej Johnson on sparking more ideas

Creative Consultant Deej Johnson on how to have more ideas as you wash your cares away!

Make more time for ideas: Creative Consultant Deej Johnson explores time management for inventors

Prototypes, sizzles, pitches… How do you get it all done? Deej Johnson on classic time-management techniques

Making all the right noises: So Sound’s Head of Audio, James Livett, discusses putting music in toys

James Livett – Head of Audio at So Sound – on the art of making toys make noise

Creative Consultant Deej Johnson on inspiring ideas with the New to You technique

Creative Consultant Deej Johnson explores different ways to stimulate your brain…

New inventors and empathy: The missing ingredient in too many pitches, products – and people!

Nothing more than feelings: creative consultant Deej Johnson looks at why inventors need to empathise…

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