Deej Johnson

More stories, less stress: tonies launch Sleepy Friends for better bedtimes

“We’re honoured to help parents establish peaceful and beloved bedtime routines,” said tonies Liz Peters.

The Seven Myths of Toy Sustainability: Activist Sharon Keilthy’s surprising views

Eco toy store owner Sharon Keilthy debunks seven common misconceptions about sustainable toys

Serial toy and game inventor Martin Goldfarb discusses products, process and perseverance

Martin Goldfarb – Vice-President at Eddy & Martin Goldfarb and Associates – gives his best advice.

As LEGO’s iconic minifigure turns 45, Deej Johnson looks at the design that never looked back…

Heads, shoulders, knees and pose: how Jens Nygaard Knudsen’s iconic design changed the face of LEGO

Lauren Shipman, Group Brand and Marketing Director at Posh Paws, on why they’re open to anything…

Lauren Shipman, talks Posh Paws, changing landscapes – and what’s on the horizon in plush.

First-time inventor Mark Langley discusses how his codebreaking game, decypher, got to market

Mark Langley reveals how prototypes, playtests and pitches helped him find the right publisher

Top Dog: Why WowWee’s new robot toy blends tech with trends… A chat with Sydney Wiseman

WowWee’s Sydney Wiseman discusses the groundbreaking, tail-wagging tech toy Dog-E

Tony Serebriany on pitching in person, The Op’s process – and the right time to follow up

Talking shop with The Op’s Senior Director of Inventor Relations, Tony Serebriany

Inventor Ceri Price reveals why now’s the right time for Tug!: The Tug-of-War Quiz Game

Confident?’s Ceri Price discusses “The difficult second game”, Tug!

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