Hasbro

IMC Toys bolsters design team with Elise Hounslow

“After a long drive, dodging the lockdowns and jumping the Brexit hurdles, it’s not been the easiest of transitions, but I finally made it to Barcelona where I’m excited to be joining the IMC Toys team,” said Hounslow.

Mojo Nation brings Brunel and Hasbro together for week-long Nerf design initiative

Design students at London’s Brunel University will be tasked with developing innovations around Hasbro’s Nerf brand as part of an Industry Week challenge set up by Mojo Nation.

Toy Retailers Association details DreamToys list of the top toys for Christmas 2020

“This year’s DreamToys Top 12 includes a range of products from classic brands such as Monopoly and Barbie, to popular licenses and innovative new toys to suit all price points,” said Gary Grant, chair of the DreamToys selection committee.

HeroQuest inventor Stephen Baker on his creative process, designing the legendary game… And its upcoming revival

Few games are as beloved as the 1988 classic, HeroQuest. We caught up with the HeroQuest hero himself, inventor Stephen Baker. Here he tells us about his creative process, designing the game… And its 2020 revival.

Hasbro launches eco-friendly Mr Potato Head Goes Green

Launch marks the first Hasbro product made with plant-based plastic and virtually plastic-free packaging.

Richard C. Levy and Ronald O. Weingartner: So… You Want to Be a Game Inventor?

Asked to give ten top tips to new toy-and-game inventors, Richard C. Levy and Ronald O. Weingartner went one better… Here, they offer not only their tips but also invaluable advice that shapes their thinking.

Hasbro brings back HeroQuest via its HasLab crowdfunding platform

“There’s a powerful nostalgia that surrounds HeroQuest, and a gameplay experience that is back in style, making it the perfect time to bring back this epic brand,” says Jeff Anderson, Senior Vice President and General Manager at Hasbro Gaming.

Hasbro’s Guess Who? Hometown Helpers to raise funds for No Kid Hungry

No Kid Hungry is a campaign focused on ending childhood hunger in the United States.

Play Creators Awards 2020 winners revealed

A celebration of the toy and game industry’s design talent, among the big winners this year are Spin Master, Big Potato and Seven Towns, while Heayes Design’s Richard Heayes scooped the Design Icon accolade.

Watch: Desert Island Picks with… Hasbro’s Phil Sage

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that WordWhizz Deej Johnson is posing to Phil Sage, Senior Director, Product Development, Design & Inventor Relations at Hasbro, in this Desert Island Picks interview.

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