I.D.I.O.T. Award

As Sir Torquil Norman, CBE, celebrates his 90th birthday, we look back at a roundtable chat from 2014 where he tells Dougal Grimes how Polly Pocket came to market…

Eddy Goldfarb discusses rejection, creativity and his dramatic first encounter with Ideal Toy Company.

Ben Dermer, SVP of Toy Innovation at Spin Master, on the magic of great toys – and winning an I.D.I.O.T.

Where did it all go right for Vivid Imaginations?! Award-winning founder Nick Austin tells all…

Meet the man that took toysrus.com from small fry to big success: industry legend John Barbour

Hasbro’s Pete Kellond reveals what he enjoys most about the toy, game and entertainment industry

Magician, artist and inventor Mark Setteducati on his habitual creativity – and I.D.I.O.T. Award!

I.D.I.O.T. stands for International Designer and Inventor of Toys and the award is given as a tribute to those who have made outstanding contributions to the toy industry.