LEGO Friends

LEGO to celebrate 10 years of LEGO Friends with anniversary sets

“From the beginning, the focus was to build a solid foundation for a healthy, long-term sustainable business that would invite more children into LEGO play and I’m incredibly proud to say that we have successfully accomplished this,” said LEGO’s Rosario Costa.

LEGO senior design manager Amy Corbett on how the firm’s new arts and crafts brand – LEGO DOTS – builds creative confidence in kids

We caught up with Amy to learn more about LEGO DOTS, a new arts and crafts brand spanning blind booster bags, wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.

LEGO sees revenue grow 4% in first half of 2019

“We are satisfied with our performance given the transformative shifts which continue to reshape the global toy industry,” said LEGO CEO Niels B Christiansen.

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