LEGO

“As shoes represent very organic objects, made from flexible material, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky,” said LEGO’s Florian Müller.

The set’s 11,695 elements can be arranged in one of three different ways, allowing consumers to place their favourite part of the world in the centre of the map.

“The starting point for this was my feeling that we, as a society, could be doing more to show support for each other and appreciate our differences,” said set designer and Vice President of Design at LEGO, Matthew Ashton.

Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.

Emily Jacobs, Head of Global Licensing at The LEGO Group, talks brand values, creativity and collaborations.

Between them, they have their names on more than 70 LEGO element patents.

“LEGO play lets children unleash their imaginations, and we’re so excited Luigi has arrived to help them create even more LEGO Super Mario adventures,” said LEGO’s Julia Goldin.

Based on original designs by LEGO superfan Ben Alder, the set sees fans construct Pooh’s house beneath a large oak tree.

We caught up with Jude to delve into his approach to design, where he finds inspiration and what his time at LEGO taught him about working in the play space.

“It’s an honour to sign the first ever llama and LEGO minifigure to a global record deal,” said Luke Armitage, VP of Marketing at Astralwerks.