Mattel

Mattel debuts Masters of the Universe Masterverse toys

“Our new line, designed for collectors and new fans alike, provides a modern interpretation of these classic characters,” said Mattel’s PJ Lewis.

Mattel celebrates 35 years of American Girl with new anniversary range, book and album

“As we celebrate this major milestone, we’re thrilled to recognise the very first generation of American girls who grew up with these beloved, original characters and made them the phenomenon they are today,” said Jamie Cygielman, General Manager of American Girl.

Mattel signs as global toy partner for Karma’s World

Karma’s World is a new CG animated series created by rapper and actor Chris ‘Ludacris’ Bridges, inspired by his oldest daughter.

Mattel teams with Italian designer Vivetta Ponti on limited edition UNO set

The game’s artwork is inspired by Vivetta’s style and love for animals.

Mattel and Mission Control Media team up for Barbie Fashion Battle reality design show

Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.

Toy designer David Vonner on being a believer in ‘don’t ask for permission, beg for forgiveness!’

We caught up with David to find out more about his approach to toy design, how he fuels his creativity – and what he learned from working at Hasbro, Spin Master and Mattel.

Mattel celebrates Ken’s 60th anniversary with Berluti collaboration

Three unique Berluti Ken dolls will be auctioned in May, with proceeds supporting the children’s charity, Make-A-Wish.

Mattel Films teams with Lil Yachty to bring UNO to the big screen

The UNO movie will be an action heist comedy set in the underground hip hop world of Atlanta.

Jazwares’ Naomi Brugnatelli on why there’s never been a better time to be an inventor

We caught up with Naomi to find out more about how she got her start in the world of toy and games, her new role at Jazwares and why she feels there’s never been a better time to be an inventor.

Mattel welcomes Dr Maya Angelou into the Barbie Inspiring Women series

“By introducing children to Dr. Maya Angelou’s courageous story and written works through doll play, our goal is to spark conversation and awareness with children and their families,” said Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel.

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