TOMY signs global deal with All3Media International for The Traitors games portfolio

TOMY is entering a long-term licensing agreement with All3Media International to bring global The Traitors across a comprehensive game portfolio.

The agreement will see TOMY handle the roll out of existingThe Traitors games portfolio to markets around the world. This includes the existing The Traitors board game across multiple territories in EMEA, North America and APAC, as well as the card game (excluding the UK).

The deal will also see TOMY create a raft of new games for the brand. The first to launch will be One Night of The Traitors, launching in multiple international markets. This standalone one-evening experience is a pitched as a ‘fast-paced game of strategy, bluffing, and social deduction’.

As part of the continued development of the range, the UK edition of The Traitors board game will be refreshed for AW26, featuring six brand-new missions designed to reinvigorate gameplay.

“We are delighted to be working closely with All3Media International to bring this hugely successful format and its board game to fans around the world,” said Morgan Weyl, Managing Director, Licensing & Global Development at TOMY.

“As The Traitors continues to grow across territories, captivating new audiences and this partnership allows us to expand the brand’s reach as well as looking to deliver new compelling gameplay experiences for fans worldwide.”

Jason Easy, VP Licensing (Sales) at All3Media International, added: “The Traitors has become a truly global on-screen phenomenon, with local versions commissioned in more than 30 territories. Through this new partnership with TOMY, we’re thrilled to give fans worldwide the chance to experience the show’s addictive gameplay at home with family and friends, through TOMY’s growing games portfolio for this brand.”

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