UK version of The Toy Box, a Dragons’ Den-style show for toy designers, in the works

“We anticipate a strong reception for our Aphmau products,” said Julie Splendoria, Vice President of Marketing at Bonkers Toys.

“Our goal isn’t to compete with traditional publishers, but to support them,” said Scott Brady, Founder of A Game Studio.

Fans can experience the collaboration in person at the Barbie DreamHouse Estate Agent Pop-Up in London’s Covent Garden from July 24th to 26th.

“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.

The winner will receive full sponsorship to showcase their game at SPIEL Essen 2027 in Germany.

“The opening of our permanent Gundam Base Store in the UK represents the strength and heritage of the Gundam brand, as well as the wider growth of anime as a whole,” said Kazu Kojima, Commercial Director at Bandai Toy & Hobby UK.