Watch: No Characters, No Vehicles, No Problem! Taking ‘Left-Field’ IP into Toys
How do IP owners and licensing agents take ‘left field’ brands into the world of toys and games? This session delves into some of the challenges involved and looks at the key to successfully giving these kinds of brands the toy treatment.
The session is chaired by Start Licensing’s Ian Downes and features Eric Karp (SVP of Global Brand Licensing at BuzzFeed), Stephanie Freeman (Chief Brand Officer at TSBA Group) and Lee Allentuck (Principal at RN Branding & Licensing).
More Recent Play Creators Conference
KID Group’s Dan Klitsner to share a creative approach to charitable giving at Play Creators Conference 2024
In his session, Dan will discuss how gratitude inspired the development of the Bop It Button.
Hasbro’s Angus Walker to discuss ‘How past experiences fuel today’s creativity’ at Play Creators Conference 2023
This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th.
Darren Lee Phillipson to helm ‘From Story to Shelf’ session at Play Creators Conference
This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th.
WATCH: Inside Gameboard
This session focuses on how The Last Gameboard is looking to bring innovation to the tabletop space and features Gameboard co-founder and CEO Shail Mehta, COO and co-founder Tim Schukar, with Raising Nerd’s Lee Allentuck chairing.
WATCH: Inside Monopoly Lifesized
Julia Posen – Development Director at Gamepath – tells us about the design process behind Monopoly Lifesized, a new live Monopoly gaming experience in the heart of London.
WATCH: TOMY’s Toomies Team on Design, Innovation & Jurassic World
We look at what goes into designing for Toomies and find out more about the brand’s recent collaboration with Jurassic World.
Popular Articles
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
From Bad People to Hot Seat, Dyce’s Mike Lancaster on his path into party games
Moose Toys debuts MrBeast Lab collection, co-created with MrBeast
Mattel and Hasbro team up for Hot Wheels Transformers collection
Cluedo at 75: The history and mysteries of the boardgame Clue… And why the inventor vanished!
Latest Jobs
View all jobsUpcoming Events
-
- 21st - 23rd May 2024
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 25th - 27th June 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 25th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 26th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 27th, 2024
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 24th - 26th September 2024
- Excel London
Brand Licensing Europe