“We are proud to be different and fearless,” says new toy firm Wyncor

Wyncor, Jstar Capital, Helena Perheentupa

Newly announced toy company Wyncor has stated its ambition to be “different and fearless.”

Wyncor is owned by Jstar Capital and former Mattel executive Helena Perheentupa serves as the company’s Chief Operating Officer.

Wyncor’s debut slate of products includes Miraball, SwopPop, ReClay, Mon Ami, and Oozy Squeezy, spanning both licensed and non-licensed launches. On the licensed side, the firm has acquired global rights from Paramount, Hasbro, ZAG and Emoji Company for new product launches in Spring 2024.

Wyncor will donate a percentage of global toy sales to Gustave Roussy, the leading comprehensive cancer centre in Europe for research against cancer.

“With our innovative line of toys ¬– including a growing number of patented products – together with our sophisticated product development and manufacturing process, we can offer brands the opportunity to regularly offer new limited edition product versions for collectability and seasonal play,” said Perheentupa.

“We are well positioned to react quickly to changing market trends offering relevant and inventive products, and our wide portfolio allows for differentiation at retail. We are proud to be different and fearless.”

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