Wicked gets the Squishmallows treatment

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

The Blue Booster figure converts between robot and car mode in 27 steps.

The game – which started life as a card game within The Witcher 3 – comes to the UK in Q3 2025.

The range will span characters from Marvel, Transformers and Star Wars.

“Fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“Our partnership with Hidden Disabilities Sunflower is a key step in supporting colleagues with non-apparent disabilities, conditions and needs,” said Lauren von Stackelberg, Chief Diversity & Inclusion Officer VP at the LEGO Group.