Brunel University London looks for toy firms to set industry challenge for students

“Signing with SEGA for Sonic the Hedgehog is a landmark moment for Craft Buddy and an incredibly exciting step into the gaming category in 2026,” said Gary Wadhwani, Co-Founder of Craft Buddy.

“We are amplifying the interaction, the size – and the laughs – with the new Tickle Me Elmo Giggle Max,” said Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play.

“The power of WiT has always been its ability to spark genuine connection and to elevate the women shaping the toys, licensing, and entertainment industries.” said Deirdre Cross, Chairwoman Elect of the Board.

“Bringing Stu in is a clear signal of how serious we are about becoming one of the great brand-building companies of our generation,” said Nick Mowbray, Co-Founder of ZURU.

“We knew exactly what look and feel we wanted for the model,” said Wes Talbott, Senior Design Master in the LEGO Group.

“From the game mechanics and the world-building to the artwork and illustrations, every detail has been considered to capture the magic of the original films,” said Eduardo Lima, co-founder of Studio MinaLima.