Fundamentally Children launches the Christmas Good Toy Guide 2019

Fundamentally Children Christmas Good Toy Guide
65,000 printed copies of the Christmas Good Toy Guide are set to be distributed across the UK over the coming weeks, via The Sunday Times, NCT, the Good Toy Guide testing network and a trade publication.

This year’s distribution shows a 1300 per cent increase on the 5,000 distributed in 2018. Combined with the digital Guide and online activity, the campaign is set to reach over 1.6 million people.

The Christmas Good Toy Guide is also available as a digital edition, hosted at and featuring products from the likes of Geomag, Epoch, VTech, Asmodee, Kids@Play, Learning Resources and Hornby Hobbies.

“Following a phenomenal response to the inaugural Christmas Good Toy Guide last year, it was a no brainer for us to make it into an annual publication,” said Amanda Gummer, MD and owner of Fundamentally Children.

“This year, the distribution has been ramped up and the Guide is bigger and better with more Good Toys, great companies, and helpful advice. We’re delighted to be able to put tried and tested products in front of parents and gift givers, to help them to choose truly Good Toys for their children this Christmas.”

The Guide also boasts expert advice for parents from the Fundamentally Children team, including articles on Balancing Play, finding calm at Christmas, and the four-gift rule.

If you would like to request a physical copy of the 2019 Christmas Good Toy Guide, you can do so here.


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