Hasbro teams with Legendary Entertainment for Street Fighter movie toys

Hasbro is partnering with Legendary Entertainment for action figures, toys, and collectibles based on its upcoming live-action Street Fighter movie.

Hasbro’s legacy with the Street Fighter franchise stretches back to Street Fighter™ II: The World Warrior, when the company created a line of action figures, vehicles and playsets.

“Returning to Street Fighter is more than a collaboration – it’s a homecoming rooted in one of the most influential video games of all time,” said Tim Kilpin, President of Toy, Licensing and Entertainment at Hasbro.

“Our work on Street Fighter II: The World Warrior gave us firsthand insight into what makes these characters so iconic. That connection to the franchise’s origins allows us to honour its legacy while delivering new products that capture the spirit, style, and energy fans have embraced for decades.”

Amber Sheppo, SVP of Consumer Products & Partnerships at Legendary, added: “We’re thrilled to partner with Hasbro to bring the iconic Street Fighter film and experience into the homes of devoted fans. Legendary has a proven track record of translating beloved IP with passionate fan bases into cultural moments through our films, and we can’t wait to see audiences around the globe engage with the full Street Fighter universe both in theatres and at home.”

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