Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

Posted on 4th November 2024 By Billy Langsworthy

Hug Me Pillows, John Lewis, Lucy Freeth

Hug Me Pillows hosted a successful pop-up shop within John Lewis Reading last week.

The pop-up was at the store from Monday, October 28th to Sunday, November 3rd.

Hug Me’s line of character pillows are designed to promote comfort and confidence in children. Each character pillow is accompanied by positive messages that reinforce values such as kindness, bravery and confidence.

“We are thrilled and deeply grateful for the overwhelming response from the public – and in particular the education sector – to our new Hug Me Pillows collection and art print,” said Hug Me Pillows Creator Lucy Freeth.

“These pillows are designed to inspire a positive mindset for children, and seeing how new customers and educators have embraced them as a tool for comfort and emotional well-being is truly heartwarming. Thank you for your incredible support in making a difference in children’s lives!”

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Hug Me Pillows John Lewis Lucy Freeth

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