Interviews

Duncan Fisher, Spirograph

Spirograph at 60: Meet Duncan Fisher, son of Denys Fisher – the inventor of Spirograph, Cyclex and Stickle Bricks!

As Spirograph turns 60, we meet the inventor’s son… And learn how his father’s cogs turned!

Shelby Bowman, Hasbro

Hasbro’s Shelby Bowman on why brands like LITTLEST PET SHOP and LITE-BRITE continue to resonate

Shelby Bowman – Senior Product Development Manager for Global Licensing at Hasbro – discusses collaborating with Basic Fun! on new lines for beloved IP.

Kaiser Ramos, Hasbro

Hasbro’s Kaiser Ramos discusses new launches for FurReal, Jem and the Holograms – and the key to fruitful creative collaborations

Kaiser Ramos – Associate Product Development Manager in licensing at Hasbro – talks us through recent collaborations with Just Play and The Loyal Subjects.

Jeehyun Kim, Hasbro, Horizon Group USA

Hasbro’s Jeehyun Kim on co-creating fresh lines for PLAY-DOH and NERF with Horizon Group USA and Franklin Sports

Jeehyun Kim – Associate Product Development Manager in licensing at Hasbro – talks us through recent highlights for the two beloved brands.

Bill Ledger

From Crash Cats to Flying Squirrel Feeder Frenzy: How illustrator Bill Ledger creates great packaging

Meet Bill Ledger… The illustrator behind Snack-O-Saurus Rex, Pigs on Trampolines and more!

Craig Callum, Hot Wheels, Mattel

“We’ve brought diecast thinking to bricks”: Craig Callum – Senior Design Manager for Hot Wheels – talks Mattel Brick Shop

Mattel’s Craig Callum discusses development of the Mattel Brick Shop Hot Wheels sets – and why his own car choices fuel his creativity.

Philip E. Orbanes

Mr. Monopoly – Philip E. Orbanes – discusses the extraordinary secrets within his new book: Monopoly X

Philip E. Orbanes reveals the secret role of Monopoly in helping prisoners escape during World War II…

Bex Coster, Positive Potato

“It’s been developed with love”: Positive Potato creator Bex Coster on the origins of the brand – and recent product expansions

Bex Coster talks us through the creation of Positive Potato and recent brand extensions with PMS.

TJ Morrison, Doug Morrison, So Sound

So Sound’s new MD, TJ Morrison, discusses father Doug retiring… And winning a Play Creators Award!

Why So Sound founder Doug Morrison deserves his Outstanding Achievement Award…

Lee Glickman, Casdon

Lee Glickman – Casdon’s Lead Creative Designer – on finding inspiration outside toys

“I absolutely believe cost kills creativity…” Casdon’s Lee Glickman reveals his creative process.

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