Interviews

Norton PR’s Tony Norton on the how PR can shine a light on the industry’s design stars

Norton PR chairman Tony Norton reveals why he feels toy firms may be missing a trick by excluding the design process from PR plans.

Design Edge’s Matt Nuccio on creativity, innovation and fighting for inventor rights

Matt Nuccio is president at Design Edge, a firm that’s been one of the industry’s leading development and sourcing agencies for over 30 years.

Kickstarter’s Luke Crane on the platform’s evolving relationship with games

Head of Games at Kickstarter, Luke Crane has overseen a boom in tabletop projects on the crowdfunding platform. Here, we find out why the category is soaring.

Bladez Toyz’s Daniel Abdelmassih on creativity, the R/C space and bringing Hot Wheels to the toy drone sector

Daniel Abdelmassih lifts the lid on how concepts go from sketch to shelf within the design department of Bladez Toyz.

Jon and Sarah Vanderbeek on why 2017 was a “pivot point” for Sweet Spot Studio

Having both been mentored under toy legends at Bang Zoom Design and The Obb, the Vanderbeek’s have gone on to develop major launches for the likes of Hasbro, Mattel and Spin Master.

Bang Zoom’s Steve Fink talks toy invention; past, present and future

Steve Fink is the co-owner of Cincinnati-based Bang Zoom Design, one of the most prolific product invention companies in the toy space today.

Richard Heayes on the launch of his new invention studio, PlayLenz

We caught up with Heayes to find out why he feels just as creative now as when he first started out 25 years ago.

Pietro Righi Riva on the big screen influences behind Escape From the Aliens in Outer Space

Pietro Righi Riva is the co-founder and director at Santa Ragione, an Italian design agency dedicated to creating experimental board games and video games.

Inka and Markus Brand on the origins of their escape room-inspired Exit: The Game series

The married design team won perhaps their most prestigious award to date when Exit scooped the Kennerspiel des Jahres earlier this year.

Sushi Go creator Phil Walker-Harding on accessibility, creativity and the future of his sushi series

We caught up with the designer of Sushi Go, Imhotep and Bärenpark to discuss his accessibility-focused approach to game design.

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