Interviews

Darren Lee Phillipson on designing toys lines, TV characters and even the office layout in his first year at Alpha

We caught up with Phillipson to find out more about the creative culture at Alpha, how his own approach to design has changed over his 25 years in the industry and how the development process went for the firm’s Toy of the Year-nominated Drone Force Angler Attack.

Hasbro’s Rich Mazel on mining and creating the world’s best play experiences

We caught up with Hasbro’s Senior Director of Global Product Acquisition to find out how he stays creative, what his top find has been this year and why the phrase “you can’t surf from the beach” has stuck with him (and it’s not just because he’s a huge Point Break fan).

ChiTAG’s Mary Couzin on helping toy and game designers get the recognition they deserve

Ahead of this month’s event (taking place from November 16th to 19th at Chicago’s Navy Pier), we caught up with Couzin to talk about where the inspiration for ChiTAG came from, what to expect from this year’s event and how she stays creative (spoiler: it involved cocktails).

Marissa Louie on the story-led design process behind her new plush line, Animoodles

We caught up with Louie to find out where the Animoodles concept originated from, why Kickstarter is a perfect launch-pad and what her work with the Designers Guild (a family of Facebook communities encompassing over 15,000 members) entails.

Inger Stevenson on why, after ten years, she’s now on a roll with Absolute Dice

We caught up with Stevenson to find out exactly what made her persevere with the concept, and get the lowdown on the next game in Absolute Dice portfolio.

Euan Lind on the evolution of his new 3D maker toy, Stems

Ahead of his first ever Toy Fair in January, we caught up with Lind to discuss where the idea for Stems stemmed from, as well as how he balances the stress of running a start up with remaining on top of his game creatively.

Phy McCarthy on how a lack of ethnic dolls on the market led her to create Darcy Curl

Long blonde hair, blue eyes, tall and with feet permanently shaped around a pair of heels – the dolls that seven year old Phy McCarthy was playing with in the early Eighties didn’t strike a chord with the youngster.

Jayne Bromfield reveals how her new construction toy, Bildy, aims to spark a child’s imagination, not control it

We caught up with Bromfield to find out more about the development process behind Bildy and how she assesses the state of creativity in the construction toy market at present.

Candylab Toys’ Vlad Dragusin on the inspiration behind his line of old-school wooden toy cars

Ahead of the firm’s newest launch, we asked Dragusin about his development process, what he loves most about Kickstarter and, of course, what car he drives.

Ooba’s new commercial director, Joeri Hoste, on bolstering the firm’s presence in the pre-school space

We caught up with Hoste to talk about his history in the design space and find out more on his plans for Ooba as the firm transitions into a publisher.

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