James Austin-Smith to discuss Moose Toys’ approach to innovation at Play Creators Conference 2022

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 24th.

The panel will explore the factors that dictate whether inventors choose to license concepts or bring it to market themselves – and the trade-offs involved in both.

The ’20 Questions’ session – inspired by the company’s best-selling secret-topic game – will see Bob discuss his biggest hits, favourite flops and approach to assessing – and coming up with – ideas.

The session will look at how emotional connections shape IP development, product ideation and concept selection, creating value-driven consumer experiences.

David will share a behind-the-scenes look at how toy and game ideas are discovered, developed, refined and pitched.

This insightful and interactive session promises to shed light on the extraordinary play potential hidden inside the ordinary.