Licensed toys go under the microscope in ‘Playing with Brands’ panel at virtual Play Creators Conference

Licensed product, and how brands engage with the toy space, will be the focus of the ‘Playing with Brands’ panel session, taking place at next week’s virtual Play Creators Conference.

Chaired by Start Licensing’s Ian Downes, the session will welcome:

Jen Tan, Director of Consumer Products at Pixar Animation Studios
Stephanie Griggs, Creative Director at The Roald Dahl Story Company
Susie Lecker, President at SRL Consulting

The panel will delve into what makes for great licensed product, how brands engage with the inventor community and what licensors are looking for in a perfect toy partner.

The session will go out in a special daily Mojo Nation newsletter next week (Tuesday September 1st – Friday September 4th) as part of Mojo Nation’s Virtual Play Creators Conference, with all content released during the week totally free to watch.

For more information on this year’s Virtual Play Creators Conference, head to


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