Mattel debuts KPop Demon Hunters dolls, games, action figures and more at Spielwarenmesse 2026

“It opens entirely new surfaces for play and storytelling, from making a store greeting feel magical to transforming a call waiting experience into a moment with a fan’s favourite character,” said Hasbro CEO Chris Cocks.

“BLE 2026 is set to be the biggest edition yet,” said Ella Haynes, BLE event director.

“LEGO Pokémon creatures respond to children’s actions: meaning fans can build, train and interact with their LEGO Pokémon creatures through hands-on, imaginative play that encourages creativity, confidence and storytelling,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group.

“We can’t wait for fans, both old and new, to get their hands on the set and show the community what they’re made of,” said Roger Martin, Marketing Director at Asmodee.

“The safety of children is always our top priority, and we’re concerned that these knock-offs not only fail to deliver the same quality experience, but may also expose customers to unregulated, harmful chemicals,” said Sam Ireland, Operations Director of Bigjigs Toys.

The collection combines ‘Nike’s elite performance innovation with the LEGO Group’s unmistakable design language’.