Mattel gives The Beatles a MEGA makeover

Mattel is launching a MEGA set paying tribute to the 60th anniversary of The Beatles’ TV debut on The Ed Sullivan Show.

The ‘Ladies & Gentlemen, The Beatles!’ set boasts details including an accurately designed ‘Arrows’ stage with added signatures of the four band members behind each pillar, as well as a printed replica of the setlist from the performance.

“The Beatles remain one of the most iconic bands in history with John, Paul, George, and Ringo influencing the music industry forever,” said Glenn Abell, Senior Vice President of MEGA.

“The moment when they debuted on The Ed Sullivan Show 60 years ago is one of the most memorable in music, and we could not be more proud to bring this to life for enthusiasts and superfans of all ages to celebrate this amazing group. Our passionate and devoted designers have recreated a piece of rock’n’roll history which puts Beatles fandom on full display that we hope all will enjoy.”

The collaboration was brokered by Bravado International, the Beatles North American licensing agent.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Ravensburger debuts Marshmallow card for Disney Lorcana: Ursula’s Return

The new card features art from Simone Buonfantino.

Fuse promotes Hannah Palfrey to Creative Operations Manager and Client Lead

“I am committed to fostering a culture of innovation and collaboration,” said Palfrey.

Hasbro debuts Play-Doh Pizza Delivery Scooter

The Play-Doh Pizza Delivery Scooter comes with 10 modelling compound colours and 16 pretend accessories

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.