Mattel gives The Beatles a MEGA makeover

Mattel, The Beatles, The Ed Sullivan Show, Glenn Abell, Bravado International

Mattel is launching a MEGA set paying tribute to the 60th anniversary of The Beatles’ TV debut on The Ed Sullivan Show.

The ‘Ladies & Gentlemen, The Beatles!’ set boasts details including an accurately designed ‘Arrows’ stage with added signatures of the four band members behind each pillar, as well as a printed replica of the setlist from the performance.

“The Beatles remain one of the most iconic bands in history with John, Paul, George, and Ringo influencing the music industry forever,” said Glenn Abell, Senior Vice President of MEGA.

“The moment when they debuted on The Ed Sullivan Show 60 years ago is one of the most memorable in music, and we could not be more proud to bring this to life for enthusiasts and superfans of all ages to celebrate this amazing group. Our passionate and devoted designers have recreated a piece of rock’n’roll history which puts Beatles fandom on full display that we hope all will enjoy.”

The collaboration was brokered by Bravado International, the Beatles North American licensing agent.

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