MGA Entertainment on track to become fourth largest toy manufacturer globally for the very first time, states NPD
MGA Entertainment is on course to become the fourth largest manufacturer globally for the very first time.
Stats from the NPD Group stated that in the dolls category this year, MGA’s LOL Surprise brand has continued to drive the majority of the international growth, with its dollar growth being more than five times the growth of the second best performing growth property.
“The enduring success of properties like LOL Surprise is fuelled in part by the continued interest in social media and unboxing videos, as well as the introduction of new items to stimulate consumer demand and pique the interest of consumers,” said Frédérique Tutt, global toys industry analyst at The NPD Group.
“Should LOL Surprise maintain strong sales through the end of the year, MGA Entertainment is likely to become the fourth largest manufacturer globally for the very first time.”
More Recent News
Social-led marketplace Shout About! launches to “make it easier for consumers to find and buy toys”
Shout About! looks to give toy brands a new way to get products seen, talked about and bought online using social content, creators and live shopping.
TOMY teams with Nintendo for Super Mario Toomies collection
“Partnering with Nintendo allows us to take the timeless creativity of the Mushroom Kingdom and reimagine it through Toomies’ playful preschool lens,” said Morgan Weyl, MD of Licensing & Global Development at TOMY.
Basic Fun! debuts Harry Potter x Care Bears collection
“We are beyond excited to connect the worlds of Care-A-Lot and Hogwarts for an enchanting crossover that’s rich in character details and filled with heart,” said Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun!
Student Design Seminar returns to London Toy Fair
The British Toy & Hobby Association has partnered with Mojo Nation to curate sessions aimed at inspiring university design students and nurturing the next wave of toy and game innovators.
Craft Buddy reflects on banner year of growth and award-wins
“With a strong product pipeline, new licensing partners and optimum operational capability, we’re welcoming 2026 with sparkling positivity,” said Gary Wadhwani, Co-Founder of Craft Buddy.
LEGO readies LEGO SMART Play – an interactive platform boasting sensors, miniature speakers, lights and more
“We truly believe we are setting a new standard for interactive, imaginative experiences,” said Tom Donaldson, Senior Vice President & Head of Creative Play Lab at the LEGO Group.
Popular Articles
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
Prolific designer Raf Peeters discusses how he creates so many ideas for SMART Toys and Games
“We knew there was something special here”: Eric Olsen, Tony Serebriany and David Blanchard talk Flip 7
Wow! Stuff to launch Fuggler Puppetronics in 2026
Bop It’s Dan Klitsner on creative techniques, his favourite inventions and more
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe
