Mood Bears creator Jo Proud to share her story at Play Creators Conference 2024

The session will see Reemsborko, Pophouse Entertainment, Two Daughters Entertainment, Licensing Link, Great Ormond Street Hospital and Pop Paper City detail opportunities around their brands to a room of toy and game companies and inventors.

The session will explore the considerations that come into play when creating for kidults – and whether it’s an area that inventors should be focusing on.

The panel will be chaired by Hasbro’s Naomi Brugnatelli and feature DesignbyTouch’s Paul Boucher, inventor Danielle Reynolds and The Op Games’ Tony Serebriany.

“We are excited to be part of this year’s Play Creators Festival and to support such a dynamic and inspiring event,” said Chicco’s Andrea Grassi.

“We can’t wait to reconnect with our amazing community of innovative, creative inventors – and we’re just as eager to meet some new faces!” said Joseph Moll, VP of Design, Innovation and Inventor Relations at Crayola.

In the session, Ellie will share 20 different ways of generating new ideas.