The Coded Chronicles brand is home to escape room style game where players solve puzzles with a unique code-revealing mechanic.

Anna Singh, Co-Founder at Chinti & Parker, talks about the creative process behind the firm’s new Crayola apparel range.

‘Crayola embodies the true essence of Chinti & Parker’s spirit, sharing our love of colour and always championing creativity, fun, self-expression, and a general sense of playfulness,’ read a statement from Chinti & Parker.

“We are really excited to meet new and innovative toy minds,” said Eolo Toys’ Alex Prieto.

Partnerships include Kellytoy for plush, Spin Master for games and YWow for novelty sized puzzles.

“With Corner Crush and Cluckle, we’ve taken popular, classic game play and elevated the fun factor,” said Steven Anne, Creative Director at Big G Creative.

Bubblegum Stuff product designer Marty Pardoe on having ideas – and not being a scarecrow.

We chat with WooHoo Workshop’s Courtney Pearson about where ideas come from, her education in toy design – and why now is a good time to be an inventor.

“I was honoured to work with a brand as iconic as UNO to translate my artistic vision to this medium,” said Fairey

Research psychologist Dr. Amanda Gummer on why STEAM Toy Assessment needs structure.