Spin Master’s Primal Hatch scooped the Toy of the Year accolade, as well as the Action Figure of the Year award.

“Zoch is the perfect fit for this game”: Designer Tobias Tesar on Käpt’n Memo – and what helped him persevere with inventing during a difficult spell.

How Abacus Brands finds products: Steve Rad explains the process… And it’s not what you think!

“This won’t just be a product launch; it will be a game-changer for STEM and toys in general,” said Rob Wolf, Vice President of Global Marketing at Moose Toys.

The Play-Doh Fizzie Compound NERF Edition holds an orange-scented crunchy Fizzie compound and comes with mini NERF darts that can be mixed in.

The new version of Crossfire launches in July.

“We’re offering more opportunities for everyone to make time for creativity,” said Pete Ruggiero, President and Chief Executive Officer of Crayola.

Kids can detach the push stick, give her a push and watch Peppa pedal her bike all by herself.

The Play-Doh Stamp and Spin Pizza Playset features a mechanism that sends a pretend crust twirling out of the oven.

“The Transformers: The Movie marked a defining moment for the franchise,” said Alyse D’Antuono, Vice President, Global Brand & Franchise Strategy, Action Brands at Hasbro.