“Partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand,” said Roberto Stanichi, EVP and Chief Global Brand Officer at Mattel.

“With decades of global impact reflecting diverse STEAM role models, Barbie has inspired generations of girls to dream big and imagine their limitless possibilities,” said Jared Wolfson, Blue Marble CEO.

Tim Moodie passed over on Thursday, January 29th. A service is to be held on Friday, February 27th.

Industry figures reveal what they’d like see more – and less – of from the industry in 2026…

“That old phrase ‘creativity loves constraints’ couldn’t be truer for us!”: In conversation with Jenn Ford, Sr. Product Manager at MAGNA-TILES.

“You’ve got to infuse it with some authentic energy and spirit”: Jonathan Cathey on The Loyal Subjects’ approach to toy design.

“Adding a spatial puzzle to the set collection really made it sing”: Game designer Elizabeth Hargrave discusses the origins and development of Sanibel.

“When challenges arise, this industry shows up with unity, purpose and an incredible willingness to support one another”: In conversation with Greg Ahearn – President and CEO at The Toy Association.

“For more than 20 years, Peppa Pig has grown alongside families around the world, and George’s evolution reflects that journey,” said Esra Cafer, Hasbro’s SVP of Franchise Strategy and Management, Preschool & Fashion.

The deal was brokered by licensing and partnerships agency Think Influence.