Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Prolific inventor Peggy Brown discusses the tight-rope walk of designing games that feel both innovative and familiar.

“I am delighted to join Wynne-Jones IP, a firm that has a solid reputation and a commitment to excellence, collaboration and innovation,” said Danielle.

“In order to practically support the industry to begin their journey to a more sustainable and circular way of working, we want to offer some practical support and a platform to exchange experiences,” said Emile Kalis, Head of SGN.

The Sunshine Makeover range features colour change transformations powered by daylight.

“Build-A-Bear is one of the most respected brands in children’s entertainment and we’re delighted that Miraculous fans will be able to create their own super-powered furry friend,” said ZAG Founder and CEO Jeremy Zag.

Ben Dermer, SVP of Toy Innovation at Spin Master, on the magic of great toys – and winning an I.D.I.O.T.

“The Mojo Pitch is a fantastic opportunity for us to meet with the best inventors and discover fantastic product to bring into our portfolio of brands,” said Simone Monahan, UK Product Development Manager at Cartamundi.

“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.

“To be part of the Smart Toys and Games family – an industry-leading team dedicated to challenging the minds of multiple generations – is so exciting,” said Quam.